We are Probelle.

In 2010 our founder Claudio Romero founded Probelle Cosméticos after going through large cosmetic industries where he became enchanted with the world of beauty and identified the lack of specific professional cosmetics to suit Brazilian hair. As a result, he invested in high-tech raw materials, modern manufacturing processes, state-of-the-art laboratories and passionate employees. Resulting in a reference company in treatment, transformation and hair coloring.

Science in Cosmetic Development

With more than 650 SKUs, our industrial park has more than 20,000m² of built area and more than 150,000 of green area. Our company uses the highest technology to produce multifunctional cosmetics that initially enchanted salons in Rio, and then conquered hairdressers throughout Brazil.

Live your self-esteem

Innovation and sophistication that aims to address all types of problems related to hair health. We invest and innovate with the best components to develop the best high quality formulas.


Delight our customers with sophisticated, innovative and high-tech products, awakening the beauty of each man and woman, valuing the brand.


To restore people’s self-esteem through Probelle products and, in this way, make us the largest and most well-known cosmetics manufacturer in Brazil, as well as expand throughout the world.


Integrity, regularity, commitment to results and valuing people and relationships.


We promote ecological actions that contribute to the generation of a clean, safe, healthy institutional environment and committed to a management model that minimizes the impacts caused in the ecosystem by its products and industrial processes.

Solar energy

We use solar energy to operate equipment and lamps.

Cruelty Free

Probelle does not perform tests on any animal species. A gesture of love and respect to them.

Conscious consumption

We use high-efficiency motors with low energy consumption, in addition to recycling solid and liquid waste.

Water Reuse

We reuse rainwater to flush toilets and clean common areas.

We are 70% women

We are a company made by women, for women.